search engine marketing/pay-per-click campaigns

Search Engine Marketing (SEM), also known as pay-per-click (PPC) advertising, augments the organic search engine listings achieved through Search Engine Optimization (SEO). Essentially, search engine marketing is paid advertising that focuses on highly targeted text-based ads that reflect search terms to create even greater visibility for your site.

A majority of web visits start with a Google, Yahoo, MSN or AOL search, so we understand the acute importance of search engine marketing. To maximize our clients’ ad dollars, we have developed a strategic four-pronged approach to SEM:

• Keyword selection
• SEM copy development
• Bid management
• Tracking/revising campaigns

Last year, American businesses spent nearly $10 billion on search engine marketing just to capture the top spot among paid listings on a search engine results page, and to generate top-of-mind awareness in the minds of consumers. This year, those numbers are expected to rise even higher, solidifying the importance of SEM in any online marketing campaign.

A key reason search engine marketing works is because it positions your company in front of customers at the point when they’re making a purchase decision. Search engine marketing generates traffic quickly and cost-effectively by reaching your targets at the exact moment they’re looking for your product or services.

Main Street Direct is well versed in a wide variety of search engine marketing tools, including Google AdWords, Yahoo Overture, MSN PPC and other domestic and international SEM/PPC engines.