At Main Street Direct, strategic development is at the core of all our online marketing services. When considering strategic development for online campaigns, we focus on four key components:
- Website goals -- We start by working with you to assess the short-term and long-term goals for your site, and utilize this assessment to develop targeted online marketing campaigns.
- Customer value -- A core understanding of your customers allows you to create effective strategies for increasing the number of new customers and determining the lifetime value of your existing customer base.
- Conversion rate -- The strategy behind conversion rate focuses both on generating leads to develop new customers and on converting potential customers into sales.
- Time saving goals -- A successful online marketing strategy incorporates the customer-facing aspects of your site, specifically the amount of time spent per customer on customer service, technical support, answering general questions, etc.