Strategic Development

At Main Street Direct, strategic development is at the core of all our online marketing services. When considering strategic development for online campaigns, we focus on four key components:

  • Website goals -- We start by working with you to assess the short-term and long-term goals for your site, and utilize this assessment to develop targeted online marketing campaigns.
  • Customer value -- A core understanding of your customers allows you to create effective strategies for increasing the number of new customers and determining the lifetime value of your existing customer base.
  • Conversion rate -- The strategy behind conversion rate focuses both on generating leads to develop new customers and on converting potential customers into sales.
  • Time saving goals -- A successful online marketing strategy incorporates the customer-facing aspects of your site, specifically the amount of time spent per customer on customer service, technical support, answering general questions, etc.
Our comprehensive approach to strategic development of online marketing campaigns leads to the creation (or strengthening) of a great brand. Whether it's search engine optimization, link-building, social media marketing, or any other facet of an online marketing campaign, we'll work with you to develop objectives that push the boundaries of your marketing goals. Then, we'll help you achieve results that build your brand and business while keeping every dollar of your online budget on track.