billing statement media

Marketing through billing statement inserts can be a great way to leverage the implied endorsement of a trusted company to strategically target the right customers for your business. Main Street Direct has developed longstanding partnerships with a diverse list of billing companies, ranging from credit card companies to cable TV providers, so we can make sure your unique marketing message gets into the right hands, at the right time.

There are many benefits to engaging in direct marketing through billing statement media:

• Large and Responsive Audience – More than 300 million billing statements are sent every month to more than 200 million American consumers. Research has shown that these customers are more likely to respond to direct mail offers.
• Guaranteed to be Opened – Billing inserts are time-sensitive and are sent by first class mail to updated addresses, so they are 100% deliverable.
• Immediate Credibility – People buy from businesses they trust. Billing inserts go one step further and carry the implied endorsement of the company sending the bill.
• Attention without Clutter – Billing statements are delivered with no more than two or three non-competing offers
• Simplicity – The ease of ordering encourages high response for sign-up opportunities.
• Cost-Effective – Advertisers reach the country’s most responsive audience for 1/8th the cost of solo direct mail.
• Strong Lifetime Value – Inserts go to credit worthy cardholders in good standing, so advertisers typically report that customers acquired through billing statement media have a very high lifetime value.